New song heats up tense Big Eight friend rivalry

Musical barbs fly between West Region foes on tourney's launch night

New song heats up tense Big Eight friend rivalry

Friendship Madness is officially back. The association announced its bracket seeding Monday evening, and the first shot of friendly smacktalk followed shortly after.

Austin Dean (2 Arizona, 14 Florida Gulf Coast) is a founding member of the Big Eight Conference and a Seattle-based musician. He released this video, intended for conference rival Brian Henry (1 Gonzaga, 16 Texas Southern), on Twitter.

Looks like we can put a pin in Selection Monday. Probably not going to get any better than that. Happy friending, everyone.